Thursday 8 February 2007

4 - "Target Audience" -Persona 3": William Worthington (Meeting 08/02/07)


William (3) is an only child who lives in a large house in the country side, with his parents Edward (28) and Consuella (25) and their labrador Sugar.

Edward is a hard working IT consultant who earns lots of money and works from home in his large office. Work occasionally requires him to live away from home for a while. Edward is tall, dark and handsome with a stylish look and an appreciation for expensive items such as his TAG watch and Hugo Boss suits. He's not a fickle man and realises money isn't everything. He enjoys squash, playing the Saxophone, and hunting with Sugar.

Edward met his wife Consuella (who is Spanish) whilst at convention in Spain 5 years ago. They fell in love at first site and married a year later. Consuella is an attractive latin looking lady. She is very clever, creative and artistic. She enjoys cooking, gardening and painting. Even though they could afford a cleaner, Counsella likes to look after the house and is very proud of how the house looks. Consuella likes to spend a lot of time with William, helping with his reading and encouraging his interest in musical instruments.

William, who is actually three and a half, goes to a private school. He wears glasses and generally looks like a bit of a geek (for which he sometimes gets teased for). He enjoys reading and playing with toys in his play room (his parents make a point of only buying educational toys). He also has an interest in his Dad's work.

Average weekday

6.00 am
Consuella gets up and wakes William and prepares his and her breakfast.
7.45 am Consuella takes breakfast up to Edward just before she leaves with William to take him to school.
8.20 am The school is quite a drive but they can usually make it in 35 minutes. By this point Edward has finished his breakfast and is probably reading The Telegraph in bed.
9.00 am On the way back from school Consuella pops into the Supermarket to pick up some shopping. Edward is getting showered and ready at this point.
10.00 am Edward starts work at this point.
10.30 am Consuella gets back to the house and if necessary does some house work.
12.00 pm William is having his Jamie Oliver standard school dinners. Consuella starts to prepare lunch for herself and Edward.
1.00 pm Edward and Consuella eat their lunch.
2.00 pm Consuella carries on with house work or if there isn't much to do she'll play the piano or perhaps do some baking or walk the dog. Edward goes back to his study.
3.00 pm Consuella leaves to pick up William from school.
3.35 pm She arrives the school and takes William home. William usually sleeps in the car after a hard day at school.
4.10 pm They arrive home. William watches some childrens TV on Nickelodeon.
5.00 pm Consuella starts to prepare to tea. William often wants to help but is too young to do many of the jobs.
6.00 pm Edward finishes work and comes out of his study. They all eat a fantastic cooked meal around the table.
7.00 pm The following hour is usually family time where everyone will get involved in an activity whether it be music practise, helping William with his reading or playing games.
8.00 pm Consuella puts William to bed who goes with no argument. If he's not too tired, she may read him a story.
8.30 pm Consuella and Edward relax, usually in front of the telly with a bottle of wine.
10.00 pm Consuella retires to bed but Edward stays up to watch the 10 o clock news and usually gets to bed at 11.00 pm.

*Picture Credits: http://www.sxc.hu/photo/555324

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