4 - "Target Audience" -Persona 3 :Dennis Smith: Target Persona (Meeting Date: 08/02/07)

Our 3^rd and last Target Persona is Dennis Smith, who is 2 ½ years old and following are some facts about him and his parents:

Martin Smith is;

• 32 years old
• a policeman
• Strong, tall, handsome, well built, stands 6 ft tall
• Bald and Has a mustache
• Commanding, gets respect from his two kids and is also playful
• Responsible father and is very cheerful
• Captain of Local Policeman’s Cricket Team
• Helpful to his wife in house chores whenever he can
• Enjoyable and likes to go out on family holidays and outings
• Kids have element of fear and obey him when asked to

Gail Smith is;

• 30 years old
• Mother of two kids: Anthony and Dennis ( Dennis is our target persona)
• She works as a receptionist at Optical express and has flexible hours (usually works between 9-3)
• She wears glasses and has light brown hair
• She is attractive, intelligent and is responsible mother
• She cooks meals for the family almost every night
• She does the household chores along with her husband and takes care of her kids well
• Martin and Gail have a good relationship and they are a happy family

Anthony is;

• 5 years old and is at school in reception
• is quite confident and clever
• gets attention at home as he’s smart and intelligent
• gets on with Dennis
• likes video games and likes to play football too
• likes to swim and fights with Dennis occasionally
• is popular at school and swears sometimes

Dennis (Our target persona) is;

• 2 ½ years old
• active child
• plays with brother and fights sometimes
• plays with action figures
• swears, imitating brother, sometimes
• mischievous but doesn’t know always what is too much
• Like micro machines and action man as his favorite toys
• Messy and boisterous

An average day for the family goes like so;

7:00 am – All the family members gets up at 7. Gail and Martin are good organizers and have set schedules for them and the kids. They all know what they are doing.

7: 50 am – They all have healthy breakfast which usually includes a selection of cereals and toasts.

8:15 am – Gail drives both the boys to pre- school and school on the way to Optical express. Martin goes straight to work depending upon his Rota.

9:00 am – Gail and Martin are both at work.

12:00 pm – Boys have their school dinners and parents have usually got their packed lunches. They usually enjoy their work life and company of work mates.

4:00 pm – Gail and boys are at home. After changing their clothes, they either do reading or play games until mum Gail sorts out the work at home. They have little snack time at 4: 30 and they are usually asked to do some reading before playing.

6:00 pm – Martin usually arrives at 5: 30 and dinner is ready for them at about 6 pm. All the family have their family dinner together and talks about their school stuff/ work around the table.

7:00 pm – Parents snuggle up and sit down with a glass of wine occasionally. Kids play various games like video games, interactive games on TV, board games with the family or play fight with each other. Their family time is very important as they get to spend time together, get time to plan for weekends and holidays etc.

8:00 pm – Gail takes Dennis to bed and read stories for him. Martin takes Anthony to bed at 8: 30 and asks his school stuff like tables or rhymes or stuff he’s learning. They do this in turns.

9:00 pm: Parents watch TV and have some leisure together.

10:00 pm: Gail and Martin go to bed after a long tiring day.


The family as a whole is a fun loving and integral family. Martin has odd working hours depending on his work Rota but still finds time to help Gail and kids at home. He is a very responsible father and thinks of long term future of kids. Parents already have saving account for the kids and are very encouraging to bring out the best in their kids. They go out on family holidays and have picnics/outgoings over the alternative weekends. Martin is also keen on sports and takes his kids out for football or swimming at times. He also lets Gail spend some time with her friends on a Friday nights when she has any outings or parties.

Gail is not stuck with household chores all the time. They have a sense of understanding and co-operation amongst each other. Although it gets very tiring and restless day after day, they manage to find time for each other when they leave the kids with the grand parents. They want their kids to be educated, intelligent and responsible people at the end of the day.

Picture Credits: http://www.sxc.hu/photo/718212